•1) Economic Reasons
–Postindustrial Economy –
Service & Information
–Shift from physical labor
to mental labor
•2) Educational
Reasons
–Rising literacy rate
throughout world
–Continuing education
throughout life; increase in life expectancy
–As more information is
stored, knowledge builds on itself
•3) Technological
Reasons
–Original mass media
allowed a few to reach the masses
–New technologies allow
everyone to communicate to everyone
•4) Religious Reasons ...
•5) Political Reasons ...